BRAND
PROJECT
GET
DANDY
SUMMARY
Utilized Figma to create interactive prototypes, iteratively refining the design based on user feedback and usability testing. Emphasized data clarity and hierarchy while maintaining a modern and visually appealing design.
RESPONSIBILITY
UX Design
Interaction Design
Visuals
BACKGROUND
PROJECT BACKGROUND
The AI Powered Reputation Management Automation Platform (AI-RMAP) is a cutting-edge software solution developed to address the growing need for efficient and effective reputation management in the digital age. With the proliferation of online platforms and social media, individuals and businesses face unprecedented challenges in monitoring, analyzing, and influencing their online reputation. Traditional methods of reputation management are no longer sufficient in this dynamic and fast-paced landscape. As a response to this challenge, AI-RMAP leverages the power of artificial intelligence and automation to provide users with comprehensive tools and insights to manage their online reputation proactively.
THE CHALLENGE
Complexity of Data Interpretation: AI-RMAP processes a large volume of complex data from various sources, including social media, news articles, forums, and review sites. Designing a user interface that effectively presents this data in a simplified and actionable format is challenging. Users need to understand the insights derived from the AI algorithms without being overwhelmed by technical details. Designers must strike a balance between providing comprehensive data analysis and presenting it in a user-friendly manner that facilitates informed decision-making without requiring extensive data science knowledge from users.
PROTECTING YOUR DIGITAL LEGACY
STRATEGY
FINDING OUR AUDIENCE
The target audience for a reputation management website encompasses individuals, businesses, public figures, organizations, legal and professional services, and online content creators seeking to protect, enhance, or repair their online image and reputation. Individuals include professionals, job seekers, students, and those facing online harassment, while businesses range from small startups to established companies aiming to manage online reviews and brand sentiment. Public figures such as celebrities, politicians, and athletes seek to maintain a positive online presence, while organizations like non-profits, educational institutions, and healthcare providers strive to build trust and credibility. Legal and professional services may target clients facing defamation or privacy violations, and online content creators aim to safeguard their digital footprint and manage customer feedback.
REPUTATION MANAGEMENT INTERFACE
Our reputation management website, "Dandy," offers comprehensive solutions for individuals and businesses to monitor, analyze, and enhance their online reputations. Through advanced algorithms and machine learning techniques, we continuously scour the internet for mentions and feedback, providing real-time alerts for any potential reputation threats.
PROBLEM DEFINITION
The platform deals with complex data analysis and AI-driven insights, which can overwhelm users if not presented in a simplified manner. The UI/UX must distill complex information into easily understandable visuals and language to facilitate informed decision-making without sacrificing depth or accuracy.
PROBLEM 02
MERCHANT LISTING/ MAIN DASHBOARD
The problem statement of current website merchant listing status view
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Lack of Visual Hierarchy: When all elements on the screen have a similar size, color, or visual treatment, it becomes challenging for users to identify what's most important or where to focus their attention.
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Indistinct Elements: Unclear boundaries and undefined elements make it hard for users to understand how different components are related or how to interact with them.
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Information Overload: A screen that's overloaded with information and lacks proper organization can overwhelm users, making it difficult to find specific details or complete tasks.
SOLUTION
Establish Visual Hierarchy: Use size, color, typography, and spacing to create a clear visual hierarchy that guides users' attention and indicates the importance of different elements.
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Clear Labels and Buttons: Clearly label interactive elements and make call-to-action buttons stand out, so users can easily identify what actions they can take.
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Distinctive Visuals: Differentiate various sections, screens, or components using distinctive visuals, such as background colors, borders, or icons.
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Whitespace and Grouping: Use whitespace effectively to separate and group related elements, creating a visually organized and scannable layout.
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Using a Slider design: Sliders can be effective for presenting data that changes over a continuous range, such as time-based data, numerical values, or progress indicators.
PROBLEM 02
MAIN DASHBOARD
The problem statement of current website dashboard
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Inefficient Scrolling: Long-scrolling may be necessary when an element takes up too much space, leading to increased effort for users to navigate and find information.
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Difficulty in Understanding: Unattractive designs may lack clear visual cues and proper hierarchy, making it challenging for users to understand how to interact with the interface effectively.
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Lack of Trust: A poorly designed interface can create a lack of trust, especially for e-commerce websites or applications requiring sensitive information.
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Visual Imbalance: When one element takes up too much space, it can create visual imbalance and make the design feel inharmonious or disjointed.
SOLUTION
Optimize Content Length: Break content into smaller, digestible chunks with clear headings to make it easier for users to navigate and find information quickly.
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Provide Clear Navigation: Include a sticky header or a back-to-top button to help users navigate back to the top easily.
Use Intuitive Scrolling: Maintain a consistent and predictable scrolling behavior throughout the website or application.
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Faster Interaction: With everything visible on one screen, users can quickly interact with different elements without the need for additional navigation steps.
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Brand Perception: Aesthetic design is a key element in shaping a brand's identity. Unattractive UI/UX might not align with the brand's values or messaging, leading to a disjointed brand perception.
SLIDERS FOR FILTER
A slider menu occupies minimal screen space when collapsed, allowing more room for the main dashboard content. This is especially beneficial for dashboards with limited screen real estate.
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he slider menu can be designed to display relevant filter options based on the selected dashboard view or context. This contextual awareness ensures that users are presented with meaningful filter choices, improving usability and relevance.
TEMPLATES
G-MAIL TEMPLATES
Designing Gmail templates involves several key steps. First, identify the purpose and goals of the email campaign. Then, understand Gmail's guidelines for HTML email design. Plan the layout and content of the template, considering the header, body, and footer sections. Create wireframes or mockups to visualize the design. Design visual elements such as logos and images, and optimize them for web display.
REVIEWS LISTINGS
Designing a listing UI/UX involves creating an interface that organizes and presents a collection of items or content in a visually appealing and user-friendly manner. Key considerations include organizing the items logically and intuitively, establishing a clear visual hierarchy to highlight important information, providing flexibility with grid or list view options, and ensuring responsiveness across different devices. Item cards are used to display individual items within the listing, incorporating key information such as title, image, price, and rating. Navigation controls such as pagination or infinite scrolling facilitate browsing through multiple items, while interactive elements like hover effects and animations enhance user engagement.
FIGJAM
PAPER WIREFRAME
I designed a paper wireframe using FigJam, a collaborative whiteboarding tool by Figma. Initially, I sketched out the basic layout and structure of the interface on paper to brainstorm ideas and concepts. Then, I transferred these sketches into FigJam to create a digital version of the wireframe. FigJam allowed me to easily draw shapes, add annotations, and collaborate with team members in real-time. It provided a flexible and intuitive environment for refining the wireframe, incorporating feedback, and iterating on the design. Overall, using FigJam for the paper wireframe design process enhanced collaboration and streamlined the creation of the digital prototype."
STICKER SHEET
