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BRAND
PROJECT
ADD UP
SUMMARY
Incorporating features into our website provides a holistic platform for strategic planning.Employ a human-centered design process, including user personas, wireframing, prototyping in Sketch, and in-depth usability testing. Focus on responsive and accessible designs
RESPONSIBILITY
UX Design
Interaction Design
Visuals
MULTIPLE LOGO OPTIONS
Clients have unique visions and goals for their brand. Offering multiple logo options allows designers to present a range of creative solutions that cater to different aspects of the client's brand identity, target audience, and industry. Involving clients in the decision-making process fosters collaboration and ensures that the final logo aligns with their preferences and expectations. Presenting multiple options encourages clients to provide feedback and actively participate in refining the design to meet their needs.
Freestyle gallery
Info: Drag to see other options
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COLOR PALETTE
#084DB2
#0D8CCF
#281E36
#F9FAFC
#E59500
INDIVIDUAL FONTS
BRAND STRATEGIES
AA
League spartans
AA
Poppins
Add Up adopts a multifaceted approach to achieve its goal of simplifying household finances.
MOOD BOARD
BACKGROUND
PROJECT BACKGROUND
Designing the UI/UX for Add Up, a household finance management app, presented both exciting opportunities and significant challenges. Our primary goal was to create a user-friendly platform that seamlessly integrated into users' daily lives, empowering them to effortlessly monitor expenses and set savings goals. The project background involved extensive research into user behaviors, financial habits, and existing pain points in managing household finances. We needed to strike a balance between simplicity and functionality, ensuring that users could easily navigate through the app while accessing robust features to manage their finances effectively.
THE CHALLENGE
One of the key challenges was designing an intuitive interface that would appeal to users across various demographics, from tech-savvy millennials to older adults less familiar with digital finance tools. Additionally, ensuring the security and privacy of users' financial data was paramount, requiring careful consideration in both design and implementation. Throughout the design process, iterative testing and feedback loops were crucial to refine the app's interface, addressing usability issues and fine-tuning features to meet the diverse needs of our user base. By tackling these challenges head-on, we were able to create a streamlined and user-centric experience that empowers users to take control of their household finances with ease.
STRATEGY
DESIGN PRINCIPLES
Keep the interface clean and clutter-free, prioritizing essential information and actions. Simplify complex financial concepts into digestible and intuitive elements to ensure users feel confident and in control of their finances.Design with user experience at the forefront, ensuring every feature is easily discoverable and intuitive to use. Prioritize consistency in layout, navigation, and interactions to minimize cognitive load and enhance usability across the app.Ensure the app is accessible to users of all abilities. Implement inclusive design practices, such as providing alternative text for images, sufficient color contrast for readability, and intuitive navigation for screen readers.
THE FINAL DESIGN
The design is centered around the needs and preferences of the users. This involves conducting user research, gathering feedback, and iterating on designs to ensure that the app meets users' expectations and addresses their pain points effectively.
SMART TOOLS TO MANAGE
YOUR WEDDING
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