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BRAND
PROJECT
Foodigy
SUMMARY
Designed wireframes and prototypes to plan the layout and functionality of the app. Focus on the user experience (UX) and ensure that the app is easy to navigate.Built the visual elements of the app, including screens, buttons, icons, and overall aesthetics.
RESPONSIBILITY
UI UX Design
Interaction Design
Visuals
PROJECT BACKGROUND
Foodigy, a food delivery app focusing on home chefs, aims to revolutionize the culinary experience by connecting passionate home cooks with food enthusiasts craving homemade meals. The project stems from the growing demand for personalized, artisanal dishes made with care and creativity. However, building Foodigy comes with its unique set of UI/UX challenges. One major challenge lies in creating an intuitive and visually appealing interface that effectively highlights the diverse range of dishes offered by home chefs while maintaining a cohesive brand identity.
PROCESS
CHALLENGES
Balancing the need for comprehensive menu information, including detailed descriptions, pricing, dietary information, and high-quality images, with a clutter-free design is crucial. Additionally, streamlining the ordering process to accommodate various preferences, dietary restrictions, and delivery options while ensuring a seamless user experience poses another challenge. Integrating real-time updates on order status, optimizing delivery logistics, and implementing a robust rating and review system are essential for fostering trust and engagement among users. Furthermore, addressing concerns related to food safety, compliance with regulations, and data privacy adds complexity to the project. Overcoming these UI/UX challenges will be pivotal in realizing Foodigy's vision of becoming the go-to platform for discovering and enjoying homemade culinary delights from talented home chefs.
VISUAL MENU REPRESENTATION
The app must seamlessly showcase the profiles and culinary creations of home chefs, enabling users to explore their backgrounds, specialties, and customer reviews effortlessly. Visual menu presentation is paramount, with high-quality images and detailed descriptions enticing users to explore and discover new flavors. Streamlining the ordering process is crucial, ensuring a smooth and intuitive experience from selection to checkout. Real-time order tracking, a robust rating and review system, and efficient delivery logistics further enhance user satisfaction and trust.
VISUAL MENU REPRESENTATION
Creating high-fidelity mockups for Foodigy involves translating the app's design concepts into detailed visual representations that closely resemble the final product. The homepage features a clean and inviting layout, with vibrant imagery showcasing delicious dishes prepared by home chefs. A prominent search bar allows users to easily find specific cuisines or dishes, while curated sections highlight popular offerings and featured chefs. Navigating to a chef's profile reveals a personalized page displaying their bio, specialty cuisines, and customer reviews, fostering a sense of connection and trust.
DESIGN SYSTEM
COMPONENTS
The design system for Foodigy encompasses a comprehensive set of guidelines, components, and principles aimed at ensuring consistency, efficiency, and scalability throughout the app's interface. Rooted in the brand's identity, the design system establishes a cohesive visual language, comprising colors, typography, and imagery that reflect Foodigy's personality and values.
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